About Petli
A fusion of tech and science
Petlis founder
Petli was founded in late 2020 when growth hacker and tech entrepreneur Shahin Baharan reached out to ethologist and dog psychologist Caroline Alupo. Recently, Shahin had been trying to help his parents buy a dog. He had been scouring the web in search of information. The experience was a tangled web of scattered "knowledge" that was hard to trust.
"I realised how difficult the process must be for many people. It can cause people to get dogs that aren't right for them or require more than they can offer," says Shahin.
This insight led to the idea of a digitised solution. A dog app that brings together quality dog knowledge in a fun, reliable and easy-to-use format.
Caroline, who has worked in the dog industry for over 18 years and has a Master's degree in ethology, had encountered the same problem. A problem she believes puts dogs' welfare at risk. Caroline has met thousands of mattocks and huskies who have sought knowledge and training advice online, often ending up acting on inaccurate information that has done more harm than good.
"This has been an animal welfare issue for a long time, the dilemma has grown during the pandemic as dog purchases have increased dramatically," says Caroline.
Together, Caroline and Shahin came up with the solution to the problem. An intertwining of tech and science. Together they founded Petli, which quickly became a hit. Before long, they had the privilege of choosing among investors who believed in their vision.
A year and a half later, Caroline and Shahin have launched a lifestyle app for dog people. Petli can be downloaded from the App Store or Google Play.
Reliable dog knowledge for everyone
Humans and dogs have evolved through co-evolution and continue to do so today. Throughout this shared journey, dogs have been our loyal companions. Our best friends!
Today's information society can make life difficult for dogs. Outdated practices and myths, likes and dislikes cannot be distinguished from facts. Petli has the solution.
"We believe that Petli can bring out the best in dogs by educating their fellow human beings," says Shahin.
We make the complex simple
Petlis wants to make life with a dog and the dog's life a joy. That's why we validate and bring together veterinary medicine, applied ethology, dog psychology and learning theories. A personal and easily digestible knowledge bank in a mobile format. Petli makes the latest research, modern dog knowledge and ethical training methods accessible and understandable to everyone. We believe in making the complex, simple.
"It should be fun to have a dog. And it should be fun to be a dog," says Caroline.
Petli appen
Enlivens and simplifies everyday life with a dog
With Petli, you as a mat or master have immediate access to a wealth of scientifically based dog knowledge. The product helps those who want to interact with and understand dogs on a deeper level and solve everyday dilemmas. Key principles of behavioural science, grooming and dog training have been brought together in one invaluable tool, all to improve the everyday lives of dogs, mats and cats.
The app also includes a friendly and welcoming community, a community for dog people. A place where like-minded people can share milestones, photos and videos. You can inspire, encourage and support each other. You can even ask questions to experts. And of course, we give the dog a voice. Because you can post and comment as yourself, or your dog!
Petli wants to guide you from the day you consider getting a dog, through breed selection, visits to breeders and then through the puppy mill until your friend turns grey. Petli is an all-in-one product that leaves nothing to chance.
Petli gives you
⦁ Courses for dogs of all ages
⦁ 170+ filmed training guides
⦁ 400+ inspiring activities
⦁ 180+ informative articles
⦁ Personal coaching
⦁ Community for dog people!
⦁ Opportunity to ask questions
⦁ Habit builders keep the training going
⦁ Recommendation system that gives you relevant content for your dog
⦁ Discounts from our partners
Our vision
Dogs have needs, opinions and feelings
Dogs don't have legal rights yet, but we have obligations. These wonderful animals have walked by our side for thousands of years. Historically, they have enhanced the survival and welfare of the human race. Petli wants to return the favour by shedding light on dogs' emotional lives and their needs.
Science has shown that dogs have a rich emotional life and thrive in a considerate, respectful and positive atmosphere. Therefore, Petli's content is based on ethology, reward-based and ethical dog training, and a cause-oriented and holistic approach to dog behaviour.
Our history
Petli saves mats and dogs time, money and agony as it promotes the well-being of dogs. Problem solving as well as proactive training permeates Petli to reward health, minimize the risk of behavioral problems and other stress-related ailments. Petli also allows you to take advantage of beneficial offers from our partners. Quality dog products at an affordable price. Everything for your dog to be sociable, happy and healthy!